Online Video Marketing

Online Video Marketing


Create engaging digital media content!

Imagine marketing without email – it’s unthinkable! In a couple short years, businesses will be feeling that same way about marketing without video.

ASoF’s *new* Video Marketing course will cover everything a professional needs to know to successfully use video to market their message to an audience. This course will be perfect for existing marketing professionals looking to incorporate video into their communications plan, or for video professionals looking to learn a skill that will make you more attractive and adaptable to corporate and brand work.

Class Goals

  • Incorporate video into existing communications plans
  • Layout and follow an effective video strategy that serves organizational goals
  • Utilize the newest tools, trends and workflows to produce videos quickly and at scale
  • Identify the best distribution channels for your content and successfully deliver there
  • Analyze video performance and track KPI’s to make future videos smarter and more effective
  • Do all this without breaking any budgets!
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INSTRUCTOR: Andy Bernstein
As a young boy, Andy's mother signed him up for a weeklong summer camp learning video production so she could get some damn peace and quiet in the house.  When he came home at the end of that week, he insisted she sign him up again for the very next camp, and he hasn't put down the camera since. Andy studied Communications at the University of Massachusetts, Amherst; he's worked on the sets of major TV shows; Over a year, he produced an award-winning public access TV show of his own;  he's created video content with past presidents and sports stars for a media production agency; he enjoys Mexican food and long walks on the beach; he now works as a Video Marketing Manager at the Austin Board of Realtors. Nowadays, Andy spends his waking hours figuring out in exactly what ways video can be used to increase conversion rates and beat KPIs.

WHO SHOULD ATTEND: whether you are a video content creator, filmmaker or marketing professional this course will provide in depth knowledge on video marketing for brands, small businesses & corporations alike to create video content effectively.  Students must be at least 16 years old to take this class.

PRE-REQUISITES: this course doesn’t have any hard prerequisites, but some prior knowledge in both video production and basic marketing will help much of what we discuss sink in. Basic familiarity with social media (Facebook, Instagram, Twitter, Snapchat, etc.) & online video platforms (YouTube, Vimeo, etc.) will help as well.

CERTIFICATE: Digital Video Certificate Program elective course.

SUPPLIES: all supplies provided, including iMac work station.

This course and all ASoF courses are certified with the Texas Education Agency (TEA) to provide Continue Professional Educational (CPE) credits.

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